Guides

Plain answers to the questions small businesses actually ask.

No jargon, no invented statistics, and no pretending you need to buy something you don't. Each guide answers the question first.

Get your business online

4 min read

What is a link in bio for business?

A link in bio is the single clickable link a social profile allows, and the page it opens. For a creator it usually needs to route people to content. For a business it needs to explain the business first, then route people to buy, book or ask.

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Social & selling

5 min read

Do I need a website if I sell on Instagram?

Usually not a full website — but you do need somewhere of your own to send people. Instagram is excellent at reach and poor at answering questions, and a single link that explains the business will do more for you than five unfinished website pages.

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5 min read

Do I need a website if I sell on Vinted?

No, and for most Vinted sellers a website would sit empty. What is usually missing is one page that shows what you stock, how you post and where else you sell — because a wall of individual listings cannot do that.

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Markets & real world

Business presence

4 min read

What is a digital business card?

A digital business card is a shareable version of a paper card: your name, role and contact details on a page or a saved contact file, passed on by link or code. It is good for handing over details and limited when someone wants to judge the business itself.

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