For online sellers
Marketplaces are good at transactions and bad at identity. Your listings look like everyone else's listings, and a buyer who liked what you make has nowhere to go to see the rest of it. A Shop Window is that somewhere.
OpenFen & Field Pottery
myshopwindow.co.uk/fen-and-field
Hand-thrown stoneware, made in Norfolk and posted everywhere.
The seller's problem
When you sell through a marketplace, the platform owns the layout, the search, the branding and the relationship. That is a fair trade for the buyers it brings you — but it means the business you have built has no face of its own.
It shows up in small ways. Someone asks whether you take custom orders, or whether you do markets, or what else you have; and the only answer is a link to a listings page.
A Shop Window sits above your selling channels. It introduces the business, shows the work as a body of work, and then sends each visitor to the place that suits them — including the marketplaces you already use, where linking out is supported.
By channel
A wardrobe of individual listings says nothing about your eye or your sizing. A Window can explain what you stock, how you post, and where else you sell.
Show the making, the materials and the studio properly, then link to the shop for the actual purchase.
Useful when you also trade in person, take collections, or want business buyers to see the whole operation.
A grid moves fast. A Window holds the things that don't change: the story, the sizing, the drop schedule, the postage.
Comment sales, DMs and stories are hard to search. Put your Window in the bio so the answers live in one place.
Sell in several places at once and still have one address to print on packaging, cards or a market sign.
You keep your existing shops exactly as they are. We simply link to them where the platform supports linking.
What it changes
Not one item at a time, in whatever order the platform decides.
The person, the workshop, the kitchen table, the reason.
Answered once instead of in twenty separate messages.
A clear route for the enquiries marketplaces handle badly.
Markets, fairs, stockists, other platforms, your own shop.
On the packaging, the thank-you card, the sticker, the sign.
Selling in person too? Market traders and fair sellers use the same Window with a QR code.
No overclaiming
Getting started
That is usually enough to build a Window. Packages start at £19 as a one-off payment, with no monthly subscription. Checkout isn't live yet, so we confirm the package, price and terms with you in writing first.
Still weighing it up? Read how this differs from a link list.
Vinted, Etsy, eBay, Depop, Instagram and TikTok are trade marks of their respective owners. My Shop Window™ is independent and is not affiliated with, endorsed by, partnered with or integrated into any of them. Your Window links out to the places you sell; it does not connect to your accounts.