For online sellers

Keep selling where you sell. Give the business somewhere of its own.

Marketplaces are good at transactions and bad at identity. Your listings look like everyone else's listings, and a buyer who liked what you make has nowhere to go to see the rest of it. A Shop Window is that somewhere.

A demonstration Shop Window shown on a phoneOpen

Fen & Field Pottery

myshopwindow.co.uk/fen-and-field

Hand-thrown stoneware, made in Norfolk and posted everywhere.

Shop the current rangeCustom orders

The seller's problem

Your shop lives inside someone else's shop.

When you sell through a marketplace, the platform owns the layout, the search, the branding and the relationship. That is a fair trade for the buyers it brings you — but it means the business you have built has no face of its own.

It shows up in small ways. Someone asks whether you take custom orders, or whether you do markets, or what else you have; and the only answer is a link to a listings page.

A Shop Window sits above your selling channels. It introduces the business, shows the work as a body of work, and then sends each visitor to the place that suits them — including the marketplaces you already use, where linking out is supported.

By channel

Whichever platform you sell on.

If you sell on Vinted

A wardrobe of individual listings says nothing about your eye or your sizing. A Window can explain what you stock, how you post, and where else you sell.

If you sell on Etsy

Show the making, the materials and the studio properly, then link to the shop for the actual purchase.

If you sell on eBay

Useful when you also trade in person, take collections, or want business buyers to see the whole operation.

If you sell on Depop

A grid moves fast. A Window holds the things that don't change: the story, the sizing, the drop schedule, the postage.

If you sell on social

Comment sales, DMs and stories are hard to search. Put your Window in the bio so the answers live in one place.

If you're a maker or reseller

Sell in several places at once and still have one address to print on packaging, cards or a market sign.

You keep your existing shops exactly as they are. We simply link to them where the platform supports linking.

What it changes

The things a listing page can't hold.

Your range as a whole

Not one item at a time, in whatever order the platform decides.

Who makes it

The person, the workshop, the kitchen table, the reason.

Postage and turnaround

Answered once instead of in twenty separate messages.

Custom and wholesale

A clear route for the enquiries marketplaces handle badly.

Where else to find you

Markets, fairs, stockists, other platforms, your own shop.

One address to print

On the packaging, the thank-you card, the sticker, the sign.

Selling in person too? Market traders and fair sellers use the same Window with a QR code.

No overclaiming

What this is, and what it isn't.

It is

  • A designed page about your business, made for you.
  • A set of clear links to the places you already sell.
  • One address that stays the same when your channels change.
  • A one-off payment for the Window, from £19.

It isn't

  • Connected to any marketplace account or API.
  • A way to sync listings, stock, orders or reviews.
  • A checkout — buyers still pay through your existing shop.
  • Endorsed by, affiliated with or partnered with any platform.

Getting started

Send us your shop links and a dozen good photographs.

That is usually enough to build a Window. Packages start at £19 as a one-off payment, with no monthly subscription. Checkout isn't live yet, so we confirm the package, price and terms with you in writing first.

Still weighing it up? Read how this differs from a link list.

Vinted, Etsy, eBay, Depop, Instagram and TikTok are trade marks of their respective owners. My Shop Window™ is independent and is not affiliated with, endorsed by, partnered with or integrated into any of them. Your Window links out to the places you sell; it does not connect to your accounts.