What should I put on a market stall sign or business card?

A sign has about three seconds

People read a stall sign from several metres away while walking. That gives you room for a name and a category, and very little else. Prices and detail are read at the table, not from the aisle.

What earns its place on the sign

• Your business name, large and readable from a distance.
• What you sell, in two or three words.
• One way to find you later: a short web address or a QR code.
• Payment methods if that is a common question at your market.

What belongs on the card instead

• The address of your page, printed clearly enough to type by hand.
• A QR code that opens the same page.
• One line about what you make and where you usually trade.
• How to order between markets: message, email or phone.

Making QR codes actually work

• Point it at one page that answers everything, not at a social profile.
• Print it large enough to scan from arm's length, with clear space around it.
• Say what it does — people scan far more often when the sign tells them why.
• Keep the destination address stable so old cards keep working.
• Test it printed, outdoors, in daylight, before the first market.

What should be on the other end

The page a code opens should show the range, where you will be next, how to order and how to reach you. A social profile is a weak destination because it answers none of those directly.

Where My Shop Window fits

A Shop Window gives you that destination and a QR code you can print however you like. Printed cards, signage and packaging are planned but not available yet — when they are, we will say so plainly rather than taking orders for them now.