Looking for an alternative?
A link-in-bio tool organises your links. A Shop Window presents your business.
Link-in-bio tools do a genuinely useful job, and plenty of people are perfectly happy with one. My Shop Window is a different idea: a designed page about the business itself, with the links as the ending rather than the whole thing.
OpenFen & Field Pottery
myshopwindow.co.uk/fen-and-field
Hand-thrown stoneware, made in Norfolk.
The difference in one line
One is a signpost. The other is the front of the shop.
A link-in-bio page
- Built to route people to destinations quickly.
- Usually a stack of similar buttons.
- You build and maintain it yourself.
- Typically a free tier with paid monthly upgrades.
A My Shop Window
- Built to introduce the business before it sends anyone anywhere.
- Photographs, story, products or services, prices, then the routes out.
- Designed and built for you — you send the content, we do the rest.
- One agreed payment for the Window. No monthly subscription.
Neither approach is wrong. If all you need is a tidy list of links you can edit yourself in thirty seconds, a link-in-bio tool is the sensible choice. If you want somebody to understand your business before they click anything, that is what a Shop Window is for.
Worth considering when
Your link list has started doing a job it was never designed for.
Customers ask what you actually do
Because a row of buttons never explains it.
You're sending people to five places
Etsy, bookings, WhatsApp, Instagram, email.
You want to look established
On an invoice, a quote, a stall sign or a van.
You don't want to build it
You'd rather send the content and have it made properly.
You're tired of monthly fees
One payment for the Window instead.
You don't need a whole website
But you do need somewhere professional to point at.
Being straight with you
What My Shop Window does not do.
- It is not a self-serve tool. You do not log in and drag things around — we design and build your Window, and you tell us what to change.
- There is no free tier. Packages start at £19 as a one-off payment for the Window.
- Online checkout isn't switched on yet. Every Window starts with an enquiry, and the package, price and terms are confirmed with you in writing.
- We do not plug into your marketplace or booking accounts. Your Window links out to them; it does not sync with them.
Linktree is a trade mark of Linktree Pty Ltd. My Shop Window™ is not affiliated with, endorsed by or connected to Linktree. Comparisons on this page describe our own product and the general link-in-bio approach, and are not a statement about any particular provider's current features or pricing.